It’s a well-known fact that image and reputation are everything in a world ruled by visual media. Therefore, Great Lakes Outreach’s function as brand ambassadors is to uphold these tenets for the non-profit clients as high as possible. A common saying in our business: Reputation is simultaneously the hardest thing to gain and the easiest thing to lose.
Non-profits invest heavily in trust and reputation. As a representative of these organizations, this also must be a central investment for Great Lakes Outreach. In our conversations, we leave everyone better off than when we found them. In our contracts with these organizations, we agree upon standards and objectives, then go above and beyond in fulfilling them.
Our Representatives (face-to-face)
On the field, our representatives are there as representatives of the cause, specifically brand ambassadors. In order to avoid brand confusion, only the charity’s brands and goals are featured during these events. Their training, in addition, protects the donor experience, to keep our procedures consistent to the charity’s goal.
During the recruitment, in order to prevent bias in prospective employees, we emphasize the strengths and benefits of our business. We value everyone, and respect new hires enough to trust they are capable of self-motivation. Our employees must pass five checkpoints:
- Having impressed the hiring team
- Completed thorough online modules on our company policies and procedures
- Passed a background check
- Been trained on our effective systems for the field
- Been given up-to-date info on the charity and its own policies and procedures, pre-agreed upon in our contract with the organization
Our Branding (for recruitment and our own marketing)
By putting the focus on our ROI and professionalism, we also avoid bias in prospective clients as well.
Also, with a greater emphasis on our actions and benefits, our reliability creates a positive brand experience more so than just leaning on established connections, as great as those may be. We treat every non-profit client equally and with the utmost professionalism.
Likewise, in our own social media, we focus on our people, our diversity, our values, and, most of all, our positive outreach, successfully helping our own business grow without interfering with any given non-profit's indirect marketing strategies.
In conclusion, Great Lakes Outreach's strategies of direct marketing, for our clients, and indirect marketing, for ourselves, do not clash, but intertwine, creating more respectability in our community. And our RoI, proven training, and experience makes us a profitable partner for every non-profit cause.