Stories & InsightsFrom the Field,For the Community.
Updates, perspectives, and on-the-ground stories from Great Lakes Outreach — connecting communities across Wisconsin and beyond.
A Name to the Game - Why Brand Consistency Matters in Non-Profit Outreach
It’s a well-known fact that image and reputation are everything in a world ruled by visual media. Therefore, Great Lakes Outreach’s function as brand ambassadors is to uphold these tenets for the non-profit clients as high as possible. A common saying in our business: Reputation is simultaneously the hardest thing to gain and the easiest thing to lose.
Commercial Empathy - The Skill That Separates Good Graduates from Great Ones at Great Lakes Outreach
At Great Lakes Outreach, we know most graduates do not start their first sales or marketing role thinking about commercial empathy. They think about confidence. They think about communication. They think about whether they will know what to say, how to approach people, and how to handle the moment someone says they are not interested.
Beyond the Horizon - Travel Opportunities Offered by Great Lakes Outreach
As soon as an individual begins their career with GLO, the opportunity to embark on a business trip is immediately available. Remember, this is a no-seniority business, so it is anyone’s choice as to what opportunities they wish to capitalize on. We send out business trips once a week to nearby cities.